The fact that MSNBC.com is a partnership between NBCUniversal and Microsoft, fed through the latter’s massive MSN portal, keeps it from being the true online home of the forward-leaning cable network. Instead of all things Rachel Maddow and Al Sharpton, the site is relegated to staid news and Today show animal videos, but that could change if NBC buys it outright. Adweek reports today that the network’s parent company, Comcast, is moving along with negotiations that could get them the domain by this summer, although they hope to figure out a way to keep the traffic that comes with the MSN partnership. Fox Nation, you’re on notice.
