Georgina Bloomberg on Soda Ban: ‘People Should Be Allowed to Make Their Own Bad Choices’

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Michael, Georgina, and a Coke. Photo: Bruce Bennett/Getty Images

In the week or so since Mayor Bloomberg unveiled his plan to ban the sale of unnecessarily large sweetened beverages, the local media has been flush with rants from deli-cart owners, Coca Cola execs, and Joe Blow on the street. Which is hardly surprising. But Bloomberg might not have expected for some of the criticism to come from his own family. "His intentions are good. And, it’s the kind of thing that the public will thank him for in twenty years," the mayor's 29-year-old daughter, Georgina, told us at at a cocktail soiree hosted by Stefano Tonchi for Gucci’s Frida Gianni last night. "However," she continued, "people should be allowed to make their own bad choices."

Bloomberg the Younger suggested that her father adopt a more market-based approach to fighting obesity. "Ideally," she said, "he would lower the cost of healthy food instead of banning unhealthy food. If people were able to afford to eat nutritious food, I think they would make better choices."

As for her? "I really like Fresca," she said.