Facebook Is Not Quite Sorry for Changing Your E-mail Address

Facebook CEO Mark Zuckerberg at Facebook headquarters in Palo Alto, Calif., Wednesday, Oct. 5, 2010.
Photo: Paul Sakuma/AP

Just because Facebook is a publicly traded company now doesn’t mean it’s going to alter its tried-and-true tradition of quietly changing things and then (sort of) apologizing later. The newest flap occurred this week, when Facebook removed everyone’s e-mail addresses and replaced them with the @Facebook.com ones that were automatically registered for all users. Today a spokesperson told the Journal that “in hindsight,” the change could’ve been communicated more effectively. “I’m sorry” means it won’t happen again, but they didn’t really say that, so it will.