New York Times Launching Blog Just for Baby Boomers

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UNITED STATES - JULY 11:  Sunlight reflects off the facade of the New York Times Building in New York, July 11, 2007.  (Photo by Andrew Burton/Bloomberg via Getty Images)
Photo: Bloomberg

The web log is planned as "a destination for boomers that will be entertaining, aspirational and lively but won't shy away from the serious or from vital service material." Finally, the Times will acknowledge the needs of aging, upper-middle-class people everywhere.