New York Times Launching Chinese Website

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NEW YORK - APRIL 21: A man speaks on his mobile phone across from The New York Times headquarters building April 21, 2011 in New York City. The New York Times profits fell 58 percent in the first quarter of 2011. (Photo by Ramin Talaie/Getty Images)
Photo: Ramin Talaie

The Gray Lady is courting the "growing number of educated, affluent, global citizens" in China, according to an announcement today, with a new foreign-language online edition (and corresponding Weibo account) going live on Thursday. How do you say "très Brooklyn" in Chinese anyway?