Soulless Oblivious Clothing Website Celeb Boutique Sees Golden Marketing Opportunity in Colorado Massacre [Updated]

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Celeb Boutique Employee #1: Oh my god, Ashley, did you hear about the shooting in Aurora, Colorado? Twelve people were murdered. It's so awful.

Celeb Boutique Employee #2: I know, I can't even — wait. Aurora? We sell a dress called Aurora!

Celeb Boutique Employee #1: Awesome!

[Celeb Boutique Employee #1 and Celeb Boutique Employee #2 high-five.]

Update: The tweet has finally been deleted, and a series of apologies has been posted: