The New York Times Is Almost Rid of

Pedestrians pass in front of the New York Times Co. building in New York, U.S., on Wednesday, April 27, 2011. New York Times Co., publisher of the namesake newspaper, said more than 100,000 people signed up for new digital subscriptions, a sign online revenue may help offset a decline in print advertising and circulation. Photographer: Michael Nagle/Bloomberg via Getty Images
Photo: Bloomberg/2011 Bloomberg

The New York Times Company is close to unloading the languishing early Internet artifact, All Things D reports. The suitably named has signed a letter of intent to acquire the website for $270 million, a good bit less than the $410 million the Times Co. paid for About back in 2005. In its most recent earnings report, the company took a $195 million write-down on the content farm, which is currently led by an article called “Cat Personalities.”