How do you make a president worth $6 million and a former investment tycoon worth $250 million seem more like the "common men" they hope to appeal to? Why, just put them near some hay! The only people you normally find in close proximity to hay are down-to-earth, hard-working folks, so if you see President Obama or Mitt Romney next to some hay, it must mean they are like that, too — or, at the very least, can understand the problems facing such people. Because hay.
Photos: Jim Watson/AFP/Getty Iamges; Pete Souza/The White House; Steve Pope/2012 Getty Images; Jewel Samad/AFP/Getty Images; Chip Somodevilla/Getty Images; Joe Raedle/Getty Images; Jim Watson/AFP/Getty Images; Keith Srakocic/AP/Corbis; Kimberlee Hewitt; Scott Olson/Getty Images