Rupert Murdoch Is Aware of This Newfangled ‘VICE Media’

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SUN VALLEY, ID - JULY 13:  Rupert Murdoch, Chairman and CEO of News Corporation, attends the Allen & Company Sun Valley Conference on July 13, 2012 in Sun Valley, Idaho. The conference has been hosted annually by the investment firm Allen & Company each July since 1983. The conference is typically attended by many of the world's most powerful media executives.  (Photo by Kevork Djansezian/Getty Images)
Photo: Kevork Djansezian/2012 Getty Images

The media mogul of a certain age has been made hip to what his more youthful counterparts are up to, and he is impressed: "Who's heard of VICE media?" Murdoch asked the Twitterverse today. "Wild, interesting effort to interest millenials who don't read or watch established media. Global success." Sure, the story of the Do's and Don'ts clearinghouse's transformation into an 800-person digital news and entertainment machine isn't exactly breaking news, but we guess there's a chance that Murdoch was the only old schooler to not see Page One.

He also took the time to address a more familiar topic: the election. Today, he focused on the "huge spending" underway in Ohio and concluded that, "Obama tv buying operation infinitely smarter." Of course, the bar for that is pretty low