On Sunday some subway riders got a surprise when MetroCard vending machines started spitting out cards featuring Gap ads rather than the familiar blue and gold logo. The agency's latest revenue-boosting effort, which was announced in July, allows advertisers to buy space on the front or back of the cards. The new MetroCards featuring the slogan "Be Bright, NYC" will be available at ten stations near Gap's flagship store, and will make up about 10 percent of the cards sold this month. The back of the card features a 20 percent off coupon, and riders intent on saving some money on khakis can request it at station booths.
- 1. World Leaders Take Most Menacing G8 Group Photo Ever
- 2. The 10 Ways That Men Text Women
- 3. Did Kimye Name Their Baby Kaidence Donda West?
- 4. Man of Steel City Damage Professionally Estimated
- 5. The Story Behind the Brazil Protest’s Shocking Pepper-Spray Photo [Updated]
- 6. Miami Heat Fans Leave Game Early, Beg to Get Back in After Incredible Rally, Are the Worst
- 7. Serena Williams Issues Pathetic Non-Apology [Updated]
- 8. Serena Williams Thinks Steubenville Rape Victim ‘Shouldn’t Have Put Herself in That Position’ [Update]
- 9. Trent Franks’s Abortion Bill Passes the House, With One Last Gaffe