Starting Today, Your MetroCard May Double As a Gap Ad

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Photo: MTA

On Sunday some subway riders got a surprise when MetroCard vending machines started spitting out cards featuring Gap ads rather than the familiar blue and gold logo. The agency's latest revenue-boosting effort, which was announced in July, allows advertisers to buy space on the front or back of the cards. The new MetroCards featuring the slogan "Be Bright, NYC" will be available at ten stations near Gap's flagship store, and will make up about 10 percent of the cards sold this month. The back of the card features a 20 percent off coupon, and riders intent on saving some money on khakis can request it at station booths.