The Wall Street Journal Can Be Fun, Fast, and Sexy, Too

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SUN VALLEY, ID - JULY 13:  Rupert Murdoch, Chairman and CEO of News Corporation, attends the Allen & Company Sun Valley Conference on July 13, 2012 in Sun Valley, Idaho. The conference has been hosted annually by the investment firm Allen & Company each July since 1983. The conference is typically attended by many of the world's most powerful media executives.  (Photo by Kevork Djansezian/Getty Images)
Photo: Kevork Djansezian/2012 Getty Images

A memo to Journal staffers, as obtained by Michael Calderone at the Huffington Post, requests that, starting today, reporters "look for spot news, short sidebars and fun brites" — whatever fun brites are — so sections are "chock full of news, not all longer features." In a follow-up, a spokesperson assured there will still be "long-form narratives [and] scoops such as the U.S. lawsuit against S&P," which, boring!