Maxim Exuding Manly Confidence About Its Own Worth

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First: Yes, like Boy Meets World Topanga. Second: The not-GQ, not-Esquire men's rag is for sale and its president Ben Madden will have you know it's more than a magazine: "Young men are an elusive target in today's fragmented media environment, and Maxim has emerged as the leading multiplatform brand with an inherent strength in reaching this key demographic." So don't come with those lowball offers, struggling newsstand sales aside: "If the price is not right or the best offer is not found, they will hold," he told the Times. "We certainly don't need to sell." And that is how you approach a woman at a bar.