Frank Rich on the Ruse of Republican Overtures to Minorities

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Frank Rich stopped by Rachel Maddow's show on Wednesday to discuss his recent New York piece on the Republicans' handling of race offered up a not-encouraging take on the GOP's post-election "efforts" to reach out to minorities. Using Reince Priebus's underwhelming visit to Brooklyn as an example, Rich suggested the benefit to Republicans was not in actually winning minorities over, but in giving the appearance that the party wanted to do so in the first place. Rich said he learned of the strategy from a Reagan operative, which might explain the level of racial cynicism there.