New York Times Focused on Snow Fall–ing

Pedestrians pass in front of the New York Times Co. building in New York, U.S., on Wednesday, April 27, 2011. New York Times Co., publisher of the namesake newspaper, said more than 100,000 people signed up for new digital subscriptions, a sign online revenue may help offset a decline in print advertising and circulation. Photographer: Michael Nagle/Bloomberg via Getty Images
Photo: Michael Nagle/Bloomberg via Getty Images

Former New York Times food critic and culture editor Sam Sifton is leaving his current post as national editor, his boss Jill Abramson announced in a memo today, “to create an immersive digital magazine experience, a lean back read that will include new, multimedia narratives in the tradition of Snow Fall,” last year’s much-discussed (but not universally loved) elaborate storytelling experiment. In other digital initiatives, Grey Lady heir Arthur Gregg Sulzberger will move from the metro desk to lead “a new ideas task force.”