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the great morning tv war

Report: Today’s Hoda Kotb Eyed for The View

NEW YORK, NY - NOVEMBER 30:  Television personality Hoda Kotb attends the 2012 Billboard Women In Music Luncheon at Capitale on November 30, 2012 in New York City.  (Photo by Mike Coppola/Getty Images)

Here's a sneak peek at the next chapter in the never-ending morning TV wars:  The Post reports that The View wants to poach Hoda Kotb from the Today show's fourth hour to replace Joy Behar (Though an ABC rep says, "There’s absolutely zero truth to this whatsoever.") "Hoda addresses several of their needs," explains an anonymous media insider. "She has news experience, which is something The View has not had since Meredith Vieira left. She also adds some diversity to the panel." Plus, thanks to Kathie Lee Gifford, she can fend off passive-aggressive banter with one hand tied behind her back (and a few cocktails in her).

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Photo: Mike Coppola/2012 Getty Images