New York Times Staffers Tweet Their Way Through Great Website Outage of 2013

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Pedestrians pass in front of the New York Times Co. building in New York, U.S., on Wednesday, April 27, 2011. New York Times Co., publisher of the namesake newspaper, said more than 100,000 people signed up for new digital subscriptions, a sign online revenue may help offset a decline in print advertising and circulation. Photographer: Michael Nagle/Bloomberg via Getty Images
Photo: Bloomberg/2011 Bloomberg

Visitors to NYTimes.com this afternoon received a haunting "Http/1.1 Service Unavailable" message as the site remained down for nearly two hours. While the Times blamed the outage on "an internal issue, which we expect to be resolved soon," Fox Business cited a "cyber attack." Idle staffers, not exactly panicked on this August afternoon, gathered around the Twitter campfire to amuse their colleagues with witty riffs on the situation. Of course.

Behold, from the mood inside the mothership:

Update, 1:15 p.m.: It's back.

Update, 1:25 p.m.: And it's down again (and back up, intermittently). A rival takes advantage: