That Rolling Stone Boycott Didn’t Go So Well

Photo: null/David Bro

Though Boston Mayor Thomas Menino condemned Rolling Stone for giving Dzhokhar Tsarnaev "celebrity treatment" and chains like Walgreens, CVS, and Stop & Shop refused to sell the issue with his dreamy self-portrait on the cover, Adweek reports that based on data from 1,420 retailers from July 19 to July 29, sales were more than double the magazine's average sales for the previous year. Only 5 percent of the magazine's total circulation comes from retail sales, but it appears magazine buyers weren't as outraged as the denizens of Twitter – or perhaps thousands of people heeded the irrational call to buy the issue just to burn it.