At first glance, @BurlCoatFactory reads like any of your standard-issue Weird Twitter parodies — it has fewer than 300 followers, and its tweets are mostly nonsensical musings about Mondays and #coats. And yet, until this afternoon, the Burlington Coat Factory was sending its customers to the account through a link on its website. It turns out this was a mistake, however, and that @BurlCoatFactory is not the company's official Twitter account. If it had been, it would have represented a tremendous step forward in avant-garde corporate #branding. Think about it, Burlington.
This one doesn't even make sense:
Updated to reflect Burlington's clarification that the account is not, in fact, theirs.