Beard Trims and More Will Soon Be Available at Brooklyn’s Barclays Center

NEW YORK, NY - DECEMBER 25:  Deron Williams #8 of the Brooklyn Nets drives to the basket against D.J. Augustin #14 of the Chicago Bulls during the fourth quarter at the Barclays Center on December 25, 2013 in the Brooklyn borough of New York City. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and/or using this photograph, user is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Christopher Pasatieri/Getty Images)
Photo: Christopher Pasatieri/Getty Images

What do you get when you mix basketball, Brooklyn gentrification, and the future of media? Bizarrely, the answer is a GQ-branded barber shop in the Nets’ Barclays Center. The magazine will open its partnership with the hip Fellow Barber in the arena’s main concourse area later this week, because everyone needs to diversify. “And what better place than Brooklyn, one of the coolest cities on the planet, to launch this venture,” said GQ publisher Chris Mitchell in the announcement. Prices will vary from $10 for a cleanup and $15 for a beard trim to $75 for a shave and cut. Nets point guard Deron Williams, he of that hairline, will sit for the inaugural service on Friday, as his team continues to stay out of last place in the East.