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Mark Zuckerberg is a presenter at the 2014 Breakthrough Prizes Awarded in Fundamental Physics and Life Sciences Ceremony at NASA Ames Research Center on December 12, 2013 in Mountain View, California. Did I say "Mark Zuckerberg is a tool?" What I meant was "Mark Zuckerberg is TOO COOL."

Start-up CEO Changes His Mind About Facebook After Facebook Rains $15 Million on His Head

"Observing my own consumer internet habits over the past ten years, as well as those of my sister's [sic], I’ve realized that us Internet-natives are a fickle bunch. We have very little, if any, loyalty to digital social products. This should worry Facebook." — Branch CEO Josh Miller, a year ago.

"Facebook may have an irreversibly bad brand." – Branch CEO Josh Miller, a year ago.

"To Mr. Zuckerberg, I would say this: One gets the sense that you are approaching FWD.us in the same way venture capitalists invest in start-ups ... However, that lack of introspection is ultimately harmful in the world of public policy." — Branch CEO Josh Miller, eight months ago.

"Previously, Facebook’s competitive advantage was that it took a lot effort to establish social connections on new services. With Contacts access, that’s less true. Thus, people are flocking to new services." — Branch CEO Josh Miller, seven months ago.

"After two years building Branch and Potluck, I am thrilled to announce that we will be continuing our mission at Facebook!" — Branch CEO Josh Miller, today, after Facebook acquired his company for a reported $15 million.

You can't really blame Miller for changing his tune. Branch (it's a Twitter-based discussion-thread thingy) is a good product, and his team deserves a nice payout, even if it comes from Facebook. Still, awkward first day at the office!

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Photo: Steve Jennings/Getty Images