Maxim Joining Steak ’n Shake, Western Sizzlin’ Family

By
SPL150512_001

After almost being bought by a con artist, Maxim magazine has found a real buyer in Texas investor Sardar Biglari, who reportedly paid between $10 million and $15 million for the deflated men's rag. (Felix Dennis dumped the title, along with Blender, which no longer exists, and Stuff, which barely does, for $250 million in 2007.) Biglari promised "long-term investments in pursuit of revitalizing the Maxim brand," because bros like burgers and boobs, right?