Welcome back to the New York Magazine Competition. On alternate Mondays, we lay out a challenge and offer a sample responses. Enter in the comments section, or on Twitter with the hashtag we've provided, and the editors will select a winner. Criteria are highly subjective, but heavily retweeted and favorited posts will have an advantage. The prize is a year's subscription to New York in print or a two-year subscription to the iPad edition (winner's choice). Full rules are here.
COMPETITION NO. 20: TWITTER BEFORE TWITTER. Please offer a long-lost 140-character post. For example:
“17 points up, 15 weeks to go. Hit me with your best shot, @ghwbush.” —@MikeDukakis
“Headed to see Franz Ferdinand in Sarajevo. Anyone staked out good seats?” —@GavPrincip
“Gorgeous sunset over the mountain. Getting dark early though. #whatsthatsmell” —@PlinyinPompeii
Enter on Twitter itself with the hashtag #prototwitter, or in the comments thread on nymag.com’s Daily Intelligencer, by April 30.
Winner and runners-up will appear in the next issue. Criteria are subjective, but favorited and retweeted posts have an edge. The prize is a year’s subscription in print or two years on the iPad (winner’s choice).
RESULTS OF COMPETITION NO. 19: GOOD TAGLINE, WRONG PRODUCT, in which you were asked for a familiar advertising slogan, badly redeployed.
HONORABLE MENTION TO:
“I coulda had a V8!” —Toyota Prius
“It’s better in the Bahamas.” —Bernie Madoff & Associates
“Trix are for kids!” —Office of the New Jersey Governor
“Like a rock.” —Sealy
“Good to the last drop.” —Lalique
“Snap. Crackle. Pop.” —Verizon Wireless
“You deserve a break today.” —Boniva
“Think different.” —Risperdal
“The other white meat.” —Fruit of the Loom
“Stay hungry!” —Lean
“Hefty! Hefty! Hefty!” —Weight Watchers
“Clears even the toughest clogs.” —Chipotle
“A diamond is forever.” —Shea Stadium
“Everything must go!” —Smith & Wesson
“If it matters to you, it matters to us.”—The NSA
“Just do it.” —Tinder
“Isn’t life juicy?” —Clearasil
“1/2 off your second visit!” —The Betty Ford Center
“What’s in your wallet?” —the IRS
“Subway. Eat fresh.” (the MTA)
AND THE WINNER IS:
“Betcha can’t eat just one!” —OxyContin