when brands on social media go wrong

U.S. Airways Tweets Hardcore Model-Airplane Porn at Dissatisfied Customer

Use the dirtiest parts of your imagination, if you must.

If you thought brands were getting too cavalier on Twitter before 

U.S. Airways told an unhappy passenger to go screw herself in one of the most graphic ways imaginable, sending the above XXX image — the uncensored version — out to its 418,000 followers this afternoon.

It all started because Twitter user @ellerafter was unhappy her flight sat for an hour on the tarmac and let it be known on social media. “We truly dislike delays too and are very sorry your flight was affected,” the corporate account responded in its usual robotic tone.

“yeah, you seem so very sorry. So sorry, in fact, that you couldn’t be bothered to address my other tweets,” she countered. Then, just like that, boom: plane porn. And a place in the annals of the Twitter Screw-up Hall of Fame, with a special plaque in the customer service section.

No amount of apology tweets will undo the image, burned into the minds of air travelers everywhere. All Delta and the rest of them  — each horrible in its own special way — have to do is resist the urge to make a cheesy joke and they win.

U.S. Airways Tweets Hardcore Model-Airplane Porn