Unlike the Cronut (remember the Cronut?), one could preorder a new iPhone online and even have it delivered in a reasonable amount of time. And yet, here we are again, forced to collectively shake our collective heads at the poor souls waiting through the night, on the damp sidewalk, for a chance to pay hundreds of dollars for a comically oversize iPhone 6 or iPhone 6 Plus — in the case of one young man in Perth, Australia, only to drop it.
It doesn’t get much more cringe-y than that. But don’t put it past people to try.
Someone in line, apparently, could not hold it any longer:
Given the anecdote above, it may not be surprising to hear that these things skew male. Here’s a view from Apple’s Covent Garden store in London, “a veritable sausage party”:
But, because capitalism, we often treat fellow customers with nothing better to do than wait like heroes. Here’s the first guy to buy one in London:
He’s like the LeBron James of buying an iPhone:
In New York City, lines stretched for blocks, and people slept in boxes:
Others were more concerned with comfort:
Even in the age of Seamless, people wanted to make their camping trip, however trivial, seem authentic:
But, as always, the real winners — or, some would say, supreme assholes — are the ones lining not Apple’s pockets, but their own: