Mitt Romney Lost Because His Whole Team Was Tied Up Tweeting

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LANSING, MI - MAY 8:  Republican presidential candidate, former Massachusetts Gov. Mitt Romney speaks during a campaign stop at Lansing Community College May 8, 2012 in Lansing, Michigan. Last night former U.S. Sen. Rick Santorum gave his endorsement to Gov. Romney in an e-mail sent to supporters.  (Photo by Bill Pugliano/Getty Images)
Photo: Bill Pugliano/2012 Getty Images

For a guy who hates bureaucracy, Mitt Romney’s campaign sure had a lot of it. A new study by UNC-Chapel Hill professor Daniel Kreiss reveals that the Republican’s presidential campaign was drowning in oversight: Toward the end, even tasks as simple as sending a tweet required the approval of 22 different staffers.