This Map Really Tells the Story of How Smoking Has Declined in the U.S. Since the ’70s

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Perhaps you’ve noticed: Smoking is a lot less common than it used to be. And despite Big Tobacco’s best efforts to keep Americans hooked, lighting up has been on the decline since the ’70s. Even in tobacco-producing states like Kentucky and North Carolina, people are currently purchasing fewer than 45 packs of cigarettes per capita per year, down from about 125 in the ’80s.