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Braylon Edwards Lets Boomer Sportswriters Reference Namath Again

So Braylon Edwards "guaranteed" a Jets win, and it's a damned story. Sigh. We really have to do this again? We're just gonna start cutting and pasting this every time this comes up: "This guarantee business is media laziness, but we think it's steeped in the continuing boomer obsession with Joe Namath. His "guarantee" before Super Bowl III laid down the foundation for the style of sportswriting that would dominate for the next 40 years and is now, mercifully, starting to gasp and sputter. Namath's team won, sure, but no one man, in any sport, can 'guarantee' anything. Every sports fan knows this, and so does every sportswriter. Yet we keep up this dumb game every year. Yes, yes, we know: You had a poster of Joe Namath on your wall as a kid. Can we stop now? Please?" Please? Please?

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