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2012 stanley cup playoffs

Head to Freehold to Get Your Rangers Eastern Conference Champions Merch

There are a few ways to procure merchandise proclaiming your favorite team champions of something:

• Wait for your favorite team to win an important playoff series and buy it at the store.

• Wait for your team to lose an important playoff series, travel to one of the countries where they send all the merchandise for the losing team, and work out a trade.

• Hope that a sporting goods store (like, say, Dick's Sporting Goods in Freehold, New Jersey) offers for sale some merch (like, say, the pennant pictured above) even though your favorite team didn't actually win the important playoff series they'd participated in.

Photo: @Devilsfan79