The morphing of Kate Moss.

P: Most people don’t know how to work with people like Kate.

K: It’s true. They try to make you into something you’re not.

P: She calls me up and says, “Uncle Phil, I want to go to Cornwall on Wednesday.” And I say, “Fine, go to Cornwall.”

K: But it was for work!

P: Fine. It’s got to flow. If Kate thinks it’s just a workhorse job, you end up with a rail of product you hate.

K: It’s not just turning up and doing a job. Because turning up on a modeling call—I still enjoy it, but it doesn’t get me going.

P: In spite of all that party living, you look good.

K: I haven’t partied since … last Friday!

P: We’ve taken a decision of saying we’re going to change nothing for New York. I think with the climate what it is …

K: People want a dress which is not a thousand bucks! With Topshop, you can go in and … you’re on budget, major … you can go in and not have to spend fortunes. I didn’t want to be charging $3,000. The thing is … I know clothes. I just want a dress that fits and makes me feel good and makes me feel pretty. I don’t really think about the masses.

P: It is all about feel.

K: Instinct.

[A packet of pictures arrives: Kate with a police escort, with Prince Edward …]

P: We went to the palace.

K: Buckingham Palace! With our police escorts! We were going the wrong way round roundabouts and things … I was like, “Do you want to give me a ride home?” It was so much fun, we were looking at the crown jewels. With Prince Edward.

P: It was a private viewing. At the Tower of London.

K: Look at me and the prince. HRH! That’s what I called him. HRH.

P: Then we went back to Buckingham Palace for a private dinner. It was fun. It was a fun night, wasn’t it, Kate?

K: It was hilarious. I’d been before. I was one of the 200 women who succeeded in the face of adversity. Honestly. That’s what it said on the card. So it was like, Everybody here comes from a council estate! I mean, I don’t think Dame Judi does … but … you know …

P: We do have fun. I was in this Mexican restaurant with my wife. In Soho. This girl looks at me, and she says, “Where are you from?” and I say London, and she says, “Oh, well, you’re nice,” and she says, “Do you want to come to The Box?” and I said sure. Then I get this text message: Kate’s in New York. So I invite her, too.

K: And I’m like, “What’s The Box?” I get in there, he’s in the front row. I was shocked! This girl—oh my goodness. She got out of a Russian doll and she was ballerina-ing around and then she got all of these other dolls out of her … something. And then she took this little doll and oh! It was very odd.

[Kate fingers a dress on a rack.]

K: Isn’t this dress great? It’s not like a rip-off designer thing. It’s not a knockoff. When I’m not modeling, I’m in here. I’m working! When I’m not getting booked for modeling anymore, it’ll be like, “Oh, look! She’s here at nine o’clock in the morning!”

P: Yeah, right. You don’t know there’s two nine o’clocks in the same day! Nine o’clock in the morning …

K: I do, actually! I’ve been very busy.

P: We’re going to try and do lingerie for next season.

K: I’ve got a clear idea of what I want for lingerie. I’ve just started wearing bras. It’s a miracle. Not today, but I have been. Great timing for my lingerie collection. I’ve just grown breasts.

P: Have you? I noticed.

K: I am a woman now! It’s true. No, honestly, I’ve never worn a bra in my life. Ever! It’s so awful, even my friends are phoning me up and saying “Are you pregnant?” And I’m like, “No! I just put on a couple of pounds, and they went in the right place.” Isn’t that weird? And how perfect for lingerie.

P: That’s how it works. You’ve got to be lucky.

K: Now I can fill a B-cup. My friend does say I’ve got horseshoes up my ass. I’m like, What does that mean? It means I’m lucky—I’ve got a horseshoe up my ass.

P: We started in May ’07. We put $22 million, $25 million into it, and after a few seasons, suddenly Kate comes in here.