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Denim for the People

The $300 dungaree is dead (or at least dormant). Long live the cheaper, stronger, and still-great-looking blue jean.


When 7 for All Mankind’s then—startlingly expensive $110 “premium fit” jeans hit department stores in the early aughts, they not only captured the hearts and hind parts of urban sophisticates, they ushered in a designer arms race that caused shoppers to rush the Barneys jeans bar for the latest hot label, from Ksubi (Australian denim!) to True Religion (cool pockets!) to A.P.C. (fancy-man jeans!). Soon, prices were shamelessly skyrocketing to over $300 a pop, with many otherwise rational people paying up. Lately, however, a new sentiment has emerged: The jeans are too damn high. read more [+]
RunnerEasy on the Eyes, Easy on the Wallet
Ten jeans that unite fashion and affordability.
My Best PieceLet ’Em Rip
We subjected three popular pairs to seven hours of stress-testing
ProsThese Jeans Cost $600. Why?
Greenpoint designer Loren Cronk’s defense of fancy pants.
ObsessivesAll Denim, All the Time
Five locals who wear jeans and only jeans.


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