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Denim for the People

The $300 dungaree is dead (or at least dormant). Long live the cheaper, stronger, and still-great-looking blue jean.

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When 7 for All Mankind’s then—startlingly expensive $110 “premium fit” jeans hit department stores in the early aughts, they not only captured the hearts and hind parts of urban sophisticates, they ushered in a designer arms race that caused shoppers to rush the Barneys jeans bar for the latest hot label, from Ksubi (Australian denim!) to True Religion (cool pockets!) to A.P.C. (fancy-man jeans!). Soon, prices were shamelessly skyrocketing to over $300 a pop, with many otherwise rational people paying up. Lately, however, a new sentiment has emerged: The jeans are too damn high. read more [+]
RunnerEasy on the Eyes, Easy on the Wallet
Ten jeans that unite fashion and affordability.
slideshow
My Best PieceLet ’Em Rip
We subjected three popular pairs to seven hours of stress-testing
ProsThese Jeans Cost $600. Why?
Greenpoint designer Loren Cronk’s defense of fancy pants.
ObsessivesAll Denim, All the Time
Five locals who wear jeans and only jeans.


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