Skip to content, skip to search, or go to the top of the page.
Daily Fashion & Runway News
Dubbed by the Financial Times as “the most successful label you've never heard of,” Akris targets heavy-hitting she-executives with divinely tailored suits and understated separates. The Swiss family-owned label was created by Alice Kriemler Schoch (her initials form A-Kri-S) in 1922, when she started sewing polka-dot aprons. Today, her grandsons run the company, which has become a destination for mature power dressers who don’t do dowdy. Each super-luxe piece is still designed and produced in Switzerland and honors Alice with hidden polka-dots in the lining.
“My big ambition was to get into New York's Bergdorf Goodman store, which is the window to the world for every fashion designer.”—Albert Kriemler Swissinfo.ch
“Akris will never be instantly recognized by the masses, but we'll always be recognized by insiders because of details like hand-sewn buttons and sleeves, and the weave of the fabric.”—Vanessa Mock Swissinfo.ch
“I think it is inappropriate if the first thing you notice is a woman's dress, when you should see the woman first. Also, we have other senses besides eyes. We feel clothes on our body, and this is as important as looking right. And I have the conviction women should have the same rights as a man: if she loves a jacket, a pant, she should continue to wear it next season.”—Albert Kriemler TIME Magazine
“Akris clothes are made with a costly perfectionism. Albert Kriemler refuses to hire inexpensive free-lancers and insists that a tailor who makes pants apprentice for two years and then specialize in only pants.”—Christina Binkley The Wall Street Journal
Albert Kriemler