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Daily Fashion & Runway News
Since launching in 1999, the native New Yorker has cultivated a devoted following of downtown debs and uptown hipsters, not to mention a nomination for the CFDA Perry Ellis Award for Womenswear. Roi does storybook chic with a sure hand and a steady dose of wit. Empire minidresses, Peter Pan collars, jumpers, and layering are trademarks of the punky yet girlish brand, which includes handbags and accessories. Her collections skew more adult each season, but Roi can still be counted on for whacked-out tea-party frocks and streetwear that stands out in the urban jungle. She was also one of the first to bring back the fannypack—a move that’s either tragic or triumphant, depending upon your vantage point.
“Ms. Roi has a knack for choosing feminine elements like a Peter Pan collar, a sack dress or the small cape shoulder of a Red Riding Hood coat, and subverting them just enough so they don't seem goody. She has a delicious sartorial joke sense that has grown more and more sophisticated.”—Cathy Horyn The New York Times
“Like her brash, unflirtatious designs for urban tomboys, Alice Roi is not coy.”—Eric Wilson The New York Times
Alice Roi