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New York Magazine

Designers

Baby Phat

Latest Front Row

More Front Row & Backstage »

Latest Parties

  • Feb 19, 2009

    Baby Phat After-Party

    With Countess Luann de Lesseps, Djimon Hounsou, and Crystle Stewart.

More Parties »

Label Overview

Baby Phat was launched by Russell and Kimora Lee Simmons in 1999 as a brand extension of their Phat Farm hip-hop lifestyle empire. The label embraces the girly "ghetto glam" look and is a favorite of club girls and bootylicious celebrities alike. Now encompassing jeans, cocktail dresses, handbags, outerwear, shoes, and childrenswear, the line is also known for its lavish fashion shows, so packed with rock stars they resemble official MTV events.

Status
Established, Celebrity Clothing Line
Clients
Britney Spears, Alicia Keys, Tyra Banks, Mariah Carey, Rihanna
Sibling Labels
Phat Farm
Other Product Lines
Beauty, Fragrances, Handbags, Jeans, Lingerie, Shoes, Sneakers
Owned By
Phat Fashions
Address
Kellwood Company
512 Seventh Ave.
New York, New York 10018
212-391-9443
Where To Buy
Dillard's, Macy's
Related Websites

  • The Collection

    Designed By
    Kimora Lee Simmons, Fall 1999 - Present
    Shows In
    New York
    Collection Types
    Mass Market, Children
    Similar Clientele
    Rocawear
    Styles & Tags
    American, Casual, Commercial Success, Mostly Denim, Sporty, Urban, Lower Priced

Designers

What's Been Said

  • “I am probably the queen of opulence. I love my jewelry. I love my diamonds. I love my shoes. I have diamond shoes. Some people might prefer more demure look. I like it all out screaming. I don't care.”
    —Kimora Lee Simmons The Star-Ledger
A picture of Baby Phat Kimora Lee Simmons
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