BCBG is an acronym for bon chic, bon genre—or good style, good attitude. Designed by Max Azria under the close supervision of wife Lubova, the urban-urchin label’s got legions of celebrity clients, 475 retail boutiques worldwide, and a slew of offshoots, including the more casual BCBGeneration, the more upscale Max Azria Collection, and BCBGirls footwear, with acquisitions ranging from mass-market MAXRave to legendary Hervé Léger. Dresses and mix-and-match separates are the brand’s bread and butter: youthful but not cutesy, easy-to-wear, and with a bit of an edge.

Status

Established

Clients

Paris Hilton, Fergie, Lindsay Lohan, Sarah Martineau, Jessica Simpson

Sibling Labels

Max Azria, Hervé Léger

Other Product Lines

Eyewear, Fragrances, Handbags, Jeans, Shoes

Owned By

Max Azria, BCBG Max Azria Group

Address

2761 Fruitland Ave.
Vernon, California 90058
888-636-2224

Where To Buy

BCBG Max Azria, Bloomingdale's, Macy's, Saks Fifth Avenue

Related Websites

• BCBG Max Azria (Official)
• Style.com: BCBG Max Azria (Media)
• Wikipedia: Max Azria (Other)