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Daily Fashion & Runway News
Sep 17, 2009
With Eva Mendes, Kerry Washington, and Thandie Newton.
Sep 09, 2008
With Eva Mendes, Brooke Shields, Claire Danes, and Halle Berry.
It’s one of the most recognized fashion brands in the world and—with more than $5 billion in annual sales—also one of the most profitable. Bronx-born Klein started his company in 1968, a coat shop with childhood friend Barry Schwartz. Legend has it that a buyer from the now-defunct high-end department store Bonwit Teller accidentally stumbled into his workroom in 1969 after getting off on the wrong floor; within a week, Klein had his first $50,000 order. By the early seventies, he was designing award-winning womenswear and lingerie collections and he’d made the cover of Vogue. A decade later, the brand became known as much for its pioneering marketing and advertising campaigns as its minimalist fashions: Brooke and her jeans, Kate and her Obsession, Mark and his tightie-whities. With a mix of successes (huge growth, marketing genius, critical acclaim) and failures (rocky start with menswear, near-bankruptcy in the early nineties, a feud with a distributor), the business would relentlessly expand and establish lucrative licensing deals for jeans, underwear, fragrance, home products, and eyewear. Klein sold the company to Phillips-Van Heusen in 2003, and his Brazilian protégé, Francisco Costa, was appointed creative director of women’s. Today, Costa is the label’s most visible face, and his collections have been well received by both critics and the industry. Italo Zucchelli helms menswear, and Kevin Carrigan oversees the sportswear and retail line of Calvin Klein and ck Klein as well as the licensing arms.
“I don't think you can really know that at the time, because it feels like that type of vision is after the fact. But [the response] was immediate. It was me and the jeans. We were inseparable. I didn't do a television show without that being in my bio. I didn't go on the street without somebody saying, ‘Got your Calvins on?' People still come up to me and mention it.”—Brooke Shields Vanity Fair
“The September 1975 Vogue trumpeted, 'If you were around a hundred years from now and wanted a definitive picture of the American look in 1975, you'd study Calvin Klein.'”—Ingrid Sischy Vanity Fair
“To me the contrast between rough fabrics and satin fabrics against a woman's body was really sexy. That's how I started doing slip dresses in the very beginning. They were under something that was more tailored and strong. It's the combination that has always intrigued me. The contrast between soft and hard.”—Calvin Klein Vanity Fair
Francisco Costa