In 1934, Alec Simpson expanded his men’s tailoring business to include ready-to-wear, and DAKS was born, named for a combination of “dad” and “slacks.” DAKS became the largest manufacturer of top-quality menswear (and to a lesser degree, womenswear) in Britain, favored in society as a luxury heritage brand, complete with its own house check. In 1991, the Sankyo Seiko Group bought the brand from the Simpson family and has attempted to make it as popular worldwide as it is in the U.K. and Japan. Efforts have included hiring edgy designers, such as Giles Deacon, who did a three-season stint in the brand’s luxury-womenswear wing.

Status

Established

Clients

Billy Connolly, Rod Stewart

Other Product Lines

Handbags, Shoes

Owned By

Sankyo Seiko Group

Address

10 Old Bond St.
London, United Kingdom W1S 4
44-20-7409-4000

Where To Buy

Daks

Related Websites

• Daks (Official)
• Style.com: Daks (Media)