Skip to content, skip to search, or go to the top of the page.
Daily Fashion & Runway News
What began in 1983 as a line of pelts sold out of the trunk of a rented Town Car has transformed into a multinational brand synonymous with luxury fur. Larger-than-life designer Dennis Basso outfits everyone from Upper East Side socialites to hip-hop artists with his “new fur” styles, including cropped fox jackets built just like Chanel's signature boleros, striped chinchilla trenches similar to J. Mendel's originals, and embroidered, beaded black mink overcoats that almost hide the fact that they're fur. After twenty years of sales through solo and group fur shows, the label found a home in 2003 in a massive Madison Avenue flagship, which doubles as a favorite spot for weekend PETA protests. Basso also began designing non-fur ready-to-wear items for his fall 2007 runway show. The label’s discount line has been a huge success on QVC, selling well over a million faux-sable coats.
“I was drawn into the fur business ... because I loved the fact that something could cost thousands and thousands and thousands and thousands of dollars!”—Dennis Basso The New York Observer
“Basso much prefers to show off the technical innovations of his factories, not to mention the seemingly limitless imagination of his design room. A broadtail jacket, to name just one example, was spliced with handmade lace inserts and trimmed in silver fox.”—Nicole Phelps Style.com
“I was originally a clothing designer who happened to end up doing furs. It was about designing the coat, and then finding the right fur to fit the design.”—Dennis Basso Women's Wear Daily
Dennis Basso