Diesel was founded in 1978 by Renzo Rosso and Adriano Goldschmied under the umbrella of the Genius Group. Rosso sold his shares in 1985 and took full control. Since then, the label has grown into a cult denim megabrand, expanding its scope to include fragrance, children’s clothing, womenswear, and youth apparel. The tough, street-smart aesthetic is complemented by elaborate ad campaigns, which range from political to kitschy to high glamour, and utilize the talents of photographers like Terry Richardson. Diesel is worth an estimated $1.8 billion and has more than 300 stores in 80 countries.

Status

Established, Household Name

Clients

Ali Larter, Pete Wentz, Brittany Murphy, Lydia Hearst

Sibling Labels

Dsquared2

Other Product Lines

Eyewear, Fragrances, Handbags, Jeans, Lingerie, Shoes

Collaborations

Fiat collaborates on a special-edition 500 Diesel car model based on the 500 sport (2008), Launch of Stephen Sprouse limited-edition collection, "Sprouse…Diesel Fueled” (2003), Karl Lagerfeld produces his first denim collection, “Lagerfeld Gallery by Diesel" (2002)

Owned By

Renzo Rosso, Diesel S.p.A.

Address

Via Dell' Industria, 7
36060 Molvena (VI),, Italy
39-04-24-47-75-55

Where To Buy

Diesel, Bloomingdale's

Related Websites

• Diesel (Official)
• Style.com: Diesel Black Gold (Media)
• Wikipedia: Diesel S.p.A. (Other)