Helmed by brothers Dean and Dan Caten, the Dsquared label combines outdoorsy details (fur-trimmed coats, plaid, chunky knits) with a glam-rock aesthetic (deconstructed corsets, biker jackets, hand-stitched denim). The attire, and the denim in particular, is a favorite among musicians like Justin Timberlake, Christina Aguilera, Rihanna, and Madonna, who asked the duo to create more than 150 pieces for her 2002 Drowned World Tour. The brothers opened their flagship store in Milan in 2007, complete with an exclusive Champagne bar, and subsequently launched locations in Capri, Kiev, Istanbul, and Hong Kong.

Status

Established

Clients

Christina Aguilera, Justin Timberlake, Madonna, Lenny Kravitz, Naomi Campbell, Rihanna

Sibling Labels

Diesel

Other Product Lines

Fragrances, Jeans, Shoes

Collaborations

Dsquared-branded Fiat cars for Milan Fashion Week (Spring 2008), Dsquared designs the uniforms for Juventus, Turin’s football team (2006 to 2010), Dsquared partnership with GH Mumm, which built the exclusive Champagne bar in the Milan flagship (2007), Collaborated with Firmenich perfumer Daphne Bugey to create Dsquared fragrances (2007 to Present)

Owned By

Staff International (Diesel Group)

Address

Via Tortona, 27
Milan, Italy 20124
39-02-422-97890

Where To Buy

Bergdorf Goodman, Neiman Marcus, Saks Fifth Avenue

Related Websites

• Dsquared2 (Official)
• Men.Style.com: Dsquared2 (Media)
• Style.com: Dsquared2 (Media)
• Wikipedia: Dean and Dan Caten (Other)