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Daily Fashion & Runway News
Oct 16, 2009
With models, handbags, shoes, and more.
Pricier than Armani Exchange and Armani Jeans, but more affordable than Armani Collezioni and Giorgio Armani, Emporio Armani launched in 1981 and is the largest, most successful brand under the Armani umbrella. Skewing younger than Armani’s power-suit contingent, the line includes men’s and women’s ready-to-wear, sunglasses, fragrance, accessories, and watches. And if you want to punch up your sleek, urban purchases with a caffeine fix, there are Emporio Armani cafés from San Francisco to Brazil to Russia.
“Few collections designed for real women at accessible prices ever get into the international fashion spotlight, but Emporio Armani does. The label once had the feel of a junior second line, but now the remit of Emporio has broadened to span the everyday lifestyle needs of women across a wide age range.”—Sarah Mower Style.com