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Daily Fashion & Runway News
Etro started as a textile house in 1968, producing superb fabrics in intricate prints. The company expanded into ready-to-wear in the nineties, and the brand now covers home furnishings, fragrance, and accessories. All aspects of the business are still family-owned and operated: Veronica Etro designs womenswear; Kean Etro handles menswear; and brothers Jacopo and Ippolito run Etro’s textiles and accessories, and finance and home divisions, respectively. The Etro look is still consistent and pervasive: dazzlingly printed separates, lustrous fabrics, and offbeat color combinations.
“There's often been a tension in Kean's collections between the riotous opulence of the colors and patterns and the somewhat uptight tailoring. Here, the Etro dandy had relaxed. There were still plenty of suits, but uptight was upended by crumpled linen and shiny silk. Suit trousers might be cargo pants…. The Etro buccaneer wore his gorgeous silk shirts unbuttoned to the waist, unless they came with a broderie anglaise-trimmed placket, in which case there wasn't anything to button.”—Tim Blanks Men.Style.com
“There is no fear of color in the Etro canon, and no fear of mixing patterns like stripes, checks and the company's signature paisleys. The paisley print appears not just on scarves and ties but also on handbags, shoes and home furnishings…..”—Anne-Marie Schiro The New York Times
“She's never met a racy print she didn't like, and as a child, Veronica Etro pasted together collages of the rich paisleys and striped fabrics for which her family's textile and fashion company is famed…. With an astute eye and a brash, confident approach, Etro knows her way around a pattern”—J.J. Martin Harper's Bazaar
“Anyone who thought Veronica Etro was incapable of toning down her overquirked wanderlust was in for a pleasant surprise. Fresh and simple by Etro standards … such a sporty moment didn't last long, since Etro switched gears to her beloved paisley and ethnic mode.”—Women's Wear Daily Staff Women's Wear Daily
Veronica Etro