“The consumer is ultimately who makes you a success, and the stores will drop you if your label doesn't sell…. I'm not sure when I was 25 I understood what a wealthy woman wants, the woman who ultimately buys the collection. Today I do.”

“He's brought the elegance of Italy to London. These are clothes you want to wear.”

“When you work at a big place, there are categories that you know you have to do because they sell well — every season, you have to have a three-button jacket, a one-button jacket, a long trouser, wide legs — I don't want to do that any more…. I don't want to do categories — I just want to do things that are interesting.”