L.A. cult denim brand Habitual was founded by husband-and-wife team Michael and Nicole Colovos, now the head designers for Helmut Lang. Michael, a freelance designer, and Nicole, a former market editor for Harper’s Bazaar, launched the label in 2001. Fans flocked for the flattering fit and design details like the Maltese cross on the back pockets. Every piece of Habitual denim is hand-finished, with months spent perfecting the right wash. Each season, a new mantra is sewn into the waistbands and jacket and pocket linings. In the fall of 2005, the duo expanded the label into leather and accessories, and they resigned in 2006 to head up Helmut Lang.

Status

Established

Clients

Mischa Barton, Katie Holmes, Sienna Miller, Cameron Diaz, Heidi Klum, Ashton Kutcher

Owned By

DenimXworks Inc.

Address

13344 S. Main St., Ste. B
Los Angeles, California 90061
310-380-1510

Where To Buy

Atrium, Barneys New York, Bloomingdale's, Scoop, Otte

Related Websites

• Habitual (Official)
• Style.com: Habitual (Media)