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Oct 16, 2009
With Estelle, Alexa Chung, and Agyness Deyn.
House of Holland began when Henry Holland started creating T-shirts on the side while he was a fashion editor. Since then, the collection has become more than just tees with slogans like “Wham Bam Jessica Stam,” and now includes both men’s and women’s ready-to-wear. The line is known for cheeky tartans, club-ready hotpants, and purposely clashing nineties prints in zingy, upbeat colors. The designer’s big break began when Gareth Pugh and Giles Deacon wore House of Holland T-shirts with each other’s respective slogans at their spring 2007 shows. The shirts, which were initially being sold off Holland’s MySpace page, sold out immediately. He now has over 40 accounts with vendors like Harvey Nichols and Seven New York in the U.S. Agyness Deyn, a friend and muse of Holland’s, supports the label by serving as the house model.
“Holland is a guy with a neat turn of phrase, a nose for the cute reference, and a knack for focusing the energy of a friendship group (who doesn't know his best mate is Agy Deyn?) into a now internationally recognized London phenomenon. Does this make him a designer of the class of Christopher Kane and Marios Schwab, who came up at the same time as him? By no stretch of the imagination. This is purely a pop-slash-club teen thing, and as cheerful, upbeat, and funny as Holland is, he's not about to change the face of fashion.”—Sarah Mower Style.com
“House of Holland is, by contrast, an unashamedly hedonistic, camp-as-Christmas, 'fashion is fun' phenomenon; a hipper, more modern spin on the pop- culture-teasing trail once blazed by labels such as Red or Dead, back in the late Eighties and early Nineties.”—James Anderson The Independent
Henry Holland