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New York Magazine

Designers

Issa

Latest Front Row

  • Mar 06, 2009

    Issa

    With Daisy Lowe and Peaches Geldof.

Label Overview

Brazilian-born, London-based designer Daniella Helayel launched Issa in 2003. Since its early stages, the label has focused on creating silk jersey dresses in silhouettes and styles that make women feel comfortable, confident, and chic. By 2005, the label garnered a number of celebrity supporters, and in November 2010, received global attention when Kate Middleton wore a long-sleeved sapphire-blue Issa dress to announce her engagement to Prince William. In 2011, the designer announced plans to expand her label into a global brand by relaunching her business in the U.S., opening six stores in Brazil, and launching a children's line called Baby Issa.

Status
Established
Clients
Kate Middleton
Other Product Lines
Shoes
Owned By
Daniella Helayel, Camilla Al Fayed
Address
90 Lots Road
London, United Kingdom SW10 0QD
44-20-7352-4241
Where To Buy
Neiman Marcus, Net-a-Porter, Saks Fifth Avenue, Shopbop
Related Websites
  • Issa

    Designed By
    Daniella Issa Helayel, Spring 2004 - Present
    Collection Types
    RTW
    Similar Clientele
    Diane von Furstenberg
    Styles & Tags
    British, Casual, Feminine
  • Baby Issa

    Designed By
    Daniella Issa Helayel, 2011 - Present
    Collection Types
    Children
    Styles & Tags
    British, Casual

Designers

A picture of Issa Daniella Issa Helayel
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