Hip-pop diva, movie star, and gossip-column queen Jennifer Lopez added “designer” to her résumé when she formed the Sweetface Fashion Company in 2001. Co-run by Andy Hilfiger (Tommy's brother) and under the creative direction of Lopez, the brand includes the mass-oriented J.Lo juniors' line, spanning eleven different categories, from fragrances, clothing, and accessories to watches and shoes. With her typical no-holds-barred approach, in 2005, Lopez went on to introduce Sweetface, her higher-end collection of diva getups in the form of cashmere micro-shorts and huge floppy umbrella hats. Lambskin and fox boleros, woven mink cardigans, and velvet or chiffon baby-doll dresses all have a place in this entrepreneurial brand.

Status

Celebrity Clothing Line

Other Product Lines

Beauty, Eyewear, Fragrances, Handbags, Jeans, Lingerie, Shoes, Sneakers, Underwear

Owned By

Jennifer Lopez, Andy Hilfiger, Sweetface Fashion Company, LLC

Address

1071 Sixth Ave., rm. 502
New York, New York 10018
212-616-1500

Where To Buy

Henri Bendel, Macy’s

Related Websites

• Sweetface (Official)
• Style.com: Sweetface (Media)