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Daily Fashion & Runway News
The namesake label of Danish designer Jens Laugesen, this London-based line was a favorite of European editors before it folded in 2008. Launched in 2002, the line and its designer received several notable awards, including the ANDAM award. Minimalism and androgyny defined the designs, with deconstructed tuxedo jackets and spare black dresses filling the collections. Despite potential manufacturing and distribution licensing deals on the horizon, the label’s investors couldn’t come through in time to save it from the economic downturn; announcement of its closing came in November 2008.
“If you don't go 20 percent forward to make cash flow, you can't fund the next season's development. It's a catch-22 as a young designer.”—Jens Laugesen WWD
“Jens Laugesen may be London's best object lesson in sticking to your guns. In the late nineties when Helmut Lang was God, this Danish-born designer started working, like many others, on edgy tailoring. Then Lang disappeared, and Laugesen's minimal suiting experiments elicited minimal interest. Now, though—in a season when the young London fashion crowd is turning up at the shows in variations on sharp tailoring—his persistence may finally pay off.”—Sarah Mower Style.com
Jens Laugesen