Skip to content, skip to search, or go to the top of the page.
Daily Fashion & Runway News
Sep 11, 2007
With JC Chasez, LL Cool J, and Wilmer Valderrama.
Sep 16, 2009
With Chace Crawford, Dennis Quaid, and Perry Farrell.
Hailing from the suburbs of Detroit, John Varvatos has always loved Motor City rock and roll. Inspired by icons like Iggy Pop and Alice Cooper, he brought a musical sensibility with him when he entered the fashion game—though he’s less about leather pants and fishnet shirts than casual-cool suiting and jeans with a great fit. He started with his “black-less collection,” comprised of rumpled/tailored menswear, which garnered critical acclaim (and a CFDA newcomer award), and later teamed up with Converse to create his blockbuster laceless sneakers. With menswear, womenswear, a line of RTW for Converse, and the younger-skewing John Varvatos Star USA, the brand is worth over $80 million. Don’t knock the rock.
“I try to do clothes for guys who want to look masculine but who don't want to have to worry about looking like a fashion victim every time they walk out of the house.”—John Varvatos The New York Times
John Varvatos