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New York Magazine

Designers

Jovovich-Hawk

Label Overview

Without any formal design training between the two of them, ex-models Milla Jovovich and Carmen Hawk surpassed the expectations of a celebrity fashion line and created a successful, albeit short-lived, brand. Established in 2003 in Los Angeles, the flapper-hippie-boho womenswear line—think floral maxi-dresses and lingerie-inspired laciness—earned a CFDA nomination in 2006 and multiple mass-market collaboration deals, including Mango in 2007 and Target in 2008. Shortly after the Target success—the capsule collection sold out in three days—the designers decided to close shop and pursue individual projects.

Status
Inactive
Clients
Heidi Klum, Kate Hudson, Rachel Bilson
Collaborations
Jovovich-Hawk for Target (2008), Jovovich-Hawk for Mango (2007)
Owned By
Milla Jovovich and Carmen Hawk
Related Websites
  • The Collection

    Designed By
    Carmen Hawk, Spring 2006 - Fall 2008
    Milla Jovovich, Spring 2006 - Fall 2008
    Collection Types
    RTW
    Similar Clientele
    Erin Fetherston, Anna Sui
    Styles & Tags
    American, Feminine

Designers

A picture of Jovovich-Hawk Carmen Hawk and Milla Jovovich
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