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Daily Fashion & Runway News
Without any formal design training between the two of them, ex-models Milla Jovovich and Carmen Hawk surpassed the expectations of a celebrity fashion line and created a successful, albeit short-lived, brand. Established in 2003 in Los Angeles, the flapper-hippie-boho womenswear line—think floral maxi-dresses and lingerie-inspired laciness—earned a CFDA nomination in 2006 and multiple mass-market collaboration deals, including Mango in 2007 and Target in 2008. Shortly after the Target success—the capsule collection sold out in three days—the designers decided to close shop and pursue individual projects.
“Jovovich-Hawk is original, wildly chic, and wonderfully off-kilter; the looks bring to mind a vamp in a film noir of the forties-splashed with plenty of sartorial wisecracks in the screwball-comedy vein.”—Mark Holgate Vogue
“Innerwear as outerwear is hardly breaking news, but this was something a bit different, an amusing review of boudoir dressing through the ages. A white silk Empire column evoked Empress Josephine's dressing gown; a beaded and embroidered capelet represented Victoriana; a powder blue tap-pants-and-bed-jacket set was very forties-Hollywood starlet; and printed chiffon teddies came straight out of the Cold War closet.”—Joanna Rodger Style.com
Carmen Hawk and Milla Jovovich