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New York Magazine

Designers

Lacoste

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Label Overview

French tennis champion René Lacoste's nickname, "the Crocodile," inspired the logo choice when it came to branding his newly designed pique polo shirts in 1933. After merging with IZOD in the seventies, the little croc hit its popularity peak in the eighties when it became de rigueur for the rich-kid look. Today the label is still a preppy-chic sportswear staple, with plenty of tennis whites and collared casualwear for the country-club crowd. Over the past few seasons, the line has secured a more streetwise vibe, incorporating bolder colors and new silhouettes under the direction of Christophe Lemaire.

Status
Established, Household Name
Clients
Andy Roddick, Julianne Moore, Kanye West
Other Product Lines
Beauty, Eyewear, Fragrances, Handbags, Shoes
Address
551 Madison Ave.
New York, New York 10022
212-896-6343
Where To Buy
Lacoste, Macy's
Related Websites

  • The Collection

    Designed By
    Christophe Lemaire, Spring 2002 - Present
    Gilles Rosier, Spring 1995 - Fall 2001
    Ruben Torres, Spring 1970 - Fall 1994
    Shows In
    New York
    Collection Types
    RTW, Menswear
    Similar Clientele
    Polo Ralph Lauren
    Styles & Tags
    Casual, Commercial Success, French, Sporty

Designers

A picture of Lacoste Christophe Lemaire
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